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Forget the Hype and Focus on What Really Matters

August 26, 2022

Superlatives abound in the world of real estate investing. Articles, podcasts, and other media boast headlines like ”10x Your Business” and ”1,000 Doors in Only 2 Years.”

The private money industry isn’t immune to peacocking either. Introductions boasting of how much in assets one has under management or origination volume to date are common. Those pronouncements can certainly be a little intimidating to a local lender like me, especially in a world where bigger always seems better. Trying to “keep up” with these boasts can lead to self-imposed goals that demand scale at breakneck speeds and the sacrifice of one’s core values and happiness.

I’ve had to battle my own internal talk track as it challenged me to “grow big or go home.” But, my instincts to hold the line win out and I embrace my choice to remain “small and mighty.” Staying true to that vision has served our company well. Our differentiated and creative financing compared to deals backed by institutional capital sets us apart. And we’ve also garnered attention and loyalty with high-net-worth investors who see and feel our “Flynn Family Difference” and want to become capital partners for the long run.

Published in American Association of Private Lenders’ Private Lender Magazine Q2 2022 – P 98